McDonald's:
The Best vs. The Best
With thick-cut Applewood smoked bacon, Big Mac Special Sauce, and a new artisan roll, the Bacon Clubhouse Burger was McDonald’s best-in-class offering — and it had to prove it against elite competition.
To coincide with the NCAA basketball tournament, we created a series of 15-second pre-roll spots, pitting the Bacon Clubhouse Burger against superstars LeBron James and Alex Morgan to see which star reigned supreme.
These bite-sized videos racked up millions of views across YouTube, pre-roll, and social media.
Key Takeaways
✔ Tapped into March Madness buzz with a perfectly timed, sports-adjacent product campaign
✔ Drove massive viewership across YouTube, social, and digital pre-roll
✔ Paired craveable food with cultural icons to earn attention in crowded digital spaces