Hi, I'm Alex.

I help brands stop sounding like brands — and start sounding like people you’d actually want to hang out with. Or at least text back.

I’m an Associate Creative Director and Senior Copywriter with 15+ years of experience writing everything from national TV spots to social campaigns, websites, CRM, ecommerce, packaging, brand manifestos, and more.

I’ve partnered with brands across food, tech, home & appliances, and retail — including Clif Bar, McDonald’s, Whirlpool, Fresh Step, Glad, 7-Eleven, Applebee’s, and more.

Whether it’s a big idea or a snappy one-liner, I believe great copy isn’t just clever. It’s clear. It’s human. It makes you feel something or do something. Ideally both.

Give me a blank page, a smart team, and a strong insight — and I’m in. Bonus points for snacks.