Maytag:
Filthiest Plays of the Week
A filthy uniform is proof of hard work on the field. A clean one? Proof of Maytag’s power off it.
When Maytag became the Official Washer and Dryer of Major League Baseball, we launched Filthiest Plays of the Week— a fan-powered campaign celebrating the dirtiest (and most downright awesome) slides, dives, and catches of the season.
Each week, fans voted for their favorite filthy play for a shot at a new Maytag laundry pair and a trip to the World Series.
We activated the brand across stadiums, social, and screens nationwide — including a launch video starring the Maytag Man himself.
The campaign took off, even inspiring MLB Network to turn it into a one-hour off-season special.
Campaign Highlights:
• 16.3M video views in one week
• +15% brand lift
• Featured during MLB All-Star Game, World Series, ESPN, and MLB Network
We enlisted the iconic Maytag Man to introduce our MLB partnership, bringing him to life across social media and ballparks nationwide.
Maytag Filthiest Plays of the Week quickly became a regular feature on MLB Network’s flagship show, MLB Tonight. After the promotion wrapped, MLB Network approached us about expanding the idea into a one-hour TV special, which aired shortly after the season concluded.
We turned grass stains into brand love, and baseball’s filthiest highlights into clean wins.
Key Takeaways
✔ Brought Maytag’s MLB partnership to life with bold, brand-integrated storytelling
✔ Activated across stadiums, social, and national broadcast to maximize reach and reinforce product relevance
✔ Generated enough buzz to inspire MLB Network to turn the campaign into a one-hour off-season special