7-Eleven:
Domo Gets a Brainfreeze
Bringing Domo to life at 7-Eleven became one of the year’s most talked-about promotions. The campaign was featured in Creativity Online’s Top 5, Adweek, BrandFreak, BusinessWeek, and more — and even brought one of Domo’s Tokyo creators to tears of joy (a rare honor in this industry).
As part of the promotion, we partnered with Dwarf, Inc., Domo’s creators in Tokyo, to produce Domo Gets a Brainfreeze — a series of webisodes that blended the playful spirit of both brands.
🏆 Creativity Top 5
Silver Dallas ADDY Award, Mixed/Multiple Media
Campaign
Honored by Dallas Society of Visual
Communication, Advertising Interactive
TracyLocke Brand to Retail Award
To extend the campaign, we created Japanese-language teaser billboards and an exclusive 7-Eleven manga comic, published by TOKYOPOP, one of America’s leading manga producers. I developed the story and wrote the copy, while TOKYOPOP’s illustrators brought the artwork to life.
Key Takeaways
✔ Created a cross-cultural campaign that honored Domo’s roots while introducing him to U.S. audiences
✔ Wrote and produced original content including animated webisodes, a custom manga, and teaser billboards
✔ Earned top industry recognition, including a Creativity Top 5 nod and multiple creative awards