THIS LIFE

Alex Harvey Creative, Remote
ACD/Sr. Copywriter, July 2023—Present

  • Clients: Clorox, Mezzetta, Deloitte, Amazon

  • Co-led strategy, concepting, and execution for Mezzetta's largest-ever 360° brand campaign, spanning connected TV, digital, social, and web content.

  • Responsible for monthly organic social posts and digital content for Clorox brands including Fresh Step, Glad, and Kingsford.

  • Lead writer for the FreshStep.com and Glad.com website relaunches, delivering full site copy aligned with new brand positioning.

  • Created social-first content and campaigns for Amazon and Prime brand channels, including a successfully pitched and sold creative direction for a major tentpole event. Collaborated closely with CD-level creatives, strategists, and designers.

  • Developed scripts and marketing content for Deloitte’s tax division across web, video, and social platforms.

Clif Bar & Company, Emeryville, CA
Associate Creative Director, October 2017—May 2023

  • Led development of integrated brand campaigns, packaging, social content, and CRM for Clif Bar, CLIF Kid, and LUNA Bar.

  • Creative directed and wrote CLIF’ s "Let’ s Move the W orld" brand initiative featuring Venus Williams.

  • Named and helped launch new product lines including Clif Whole Lotta Bars and LUNA Mash-Ups.

  • Boosted Clifbar.com traffic by 18% and revenue by 126% through refreshed email and CRM programs.

  • Developed all brand voice and packaging copy across Clif’s portfolio of products.

Barkley, Kansas City, MO
Associate Creative Director, July 2016—October 2017

  • Clients: Applebee’s, Children’s Health, Big O Tires, Spirit • Concepted and executed cross-platform campaigns for Applebee’s, Children’s Health, Big O Tires, and more.

  • Created Big O Tires' "Big O Yes!" campaign, later adopted as the brand’s internal rallying cry.

  • Concepted and produced Big O’s National Day of Alignment social campaign, culminating in a space-filmed lunar eclipse event.

DigitasLBi, Chicago, IL
Associate Creative Director, October 2014—July 2016

  • Clients: Whirlpool, Maytag, KitchenAid, Emerson, New Business

  • Key contributor to digital, traditional, and social creative for Whirlpool, Maytag, and KitchenAid.

  • Served as lead writer for agency website relaunch and global messaging projects.

  • Winner: 2015 Digitas Agency Hackathon (Gold Medal).

DDB, Chicago, IL
Senior Copywriter, June 2013—October 2014

  • Clients: McDonald's (National)

  • Created and presented digital and integrated national campaigns for McDonald’s.

  • Wrote copy across TV, digital, in-store, and promotional platforms.

SCHOOL LIFE

University of Southern California, Los Angeles, CA
Summer Production Workshop - Screenwriting Fundamentals, May 2000 – August 2000

Binghamton University, Binghamton, NY
BA; dual majors in English Literature & Rhetoric and Philosophy, May 1998

Oxford University, Oxford, England
January 1997 – April 1997

PAST LIFE

Berlitz Languages Inc., Bingham Farms, MI / Chicago, IL
English Teacher, April 2003 – June 2005

Nova, Tokyo / Osaka, Japan
English Teacher, October 1998 – May 2000, February 2001 – March 2003

  • Taught English at Japan’s largest language school; pitched a $1M facility to HQ, earning a trip to present to the President’s Office.

  • Traveled to nearly 50 countries across 6 continents

  • Former improv comedy performer (Second City, IO)

  • Hobbies include training in Brazilian jiu-jitsu, creating YouTube content, and explaining cryptocurrency to my parents.

PERSONAL LIFE

Anthem!, San Francisco, CA
Copywriter, February 2012—June 2013

  • Clients: Michelob ULTRA, Duvel, La Chouffe Beer, Milk-Bone Canada

  • Handled creative development across beer, pet, and CPG brands including Michelob ULTRA, Duvel, and Milk-Bone.

  • Produced digital and on-premise activations; key contributor to new business pitch copywriting.

Isobar, San Francisco, CA
Copywriter, January 2011—February 2012

  • Clients: Sprite, Yahoo! Zynga, Coca-Cola, Pernod Ricard, and KOHLER

  • Developed digital campaigns and branded content for Sprite, Yahoo!, Zynga, and Coca-Cola.

  • Helped win major new business (Zynga) and earned multiple awards: IAB MIXX Finalist, OMMA Finalist, W3 Gold.

TracyLocke, Dallas, TX
Copywriter, October 2006—December 2010

  • Clients: 7-Eleven, Pepsi, the Texas Lottery

  • Developed cross-platform campaigns for 7-Eleven, Pepsi, and the Texas Lottery across broadcast, retail, and experiential.

  • Awarded Cannes Lions Shortlist, Radio Mercury Finalist, and multiple Addy and Promo Magazine honors.

Chicago Portfolio School, Chicago, IL
April 2004 – March 200