Children's Health:
Little Dreamers
For over 100 years, Children’s Health has cared for the future of North Texas. But to many parents, it was still seen as a place only for serious illness or injury.
To shift this perception, we focused on what makes childhood magical — positioning Children’s Health as a trusted partner in helping today’s dreamers grow into tomorrow’s doers.
🏆 Gold Kansas City ADDY Award, Editing
Key Takeaways
✔ Positioned Children’s Health as a partner in childhood growth, not just a place for treatment
✔ Wrote video scripts, headlines, and brand messaging that celebrated big dreams and little moments
✔ Brought imagination and heart to a historically clinical category