Big O Tires:
Big O Yes
Putting off buying new tires is as American as not knowing how to fix a flat — and that combination leads to some pretty big “oh no” moments. Thankfully, for every big oh no, Big O Tires is there with a Big O Yes.
What started as a campaign became much more: “Big O Yes” was adopted as the company’s internal mantra, reshaping their customer experience from the ground up.
Results:
• 10.8% increase in tire sales
• 3.8% increase in car count
• 7.8% overall sales growth
Key Takeaways
✔ Shaped a brand voice that stuck — influencing not just customers, but internal culture and training
✔ Turned a tagline into an internal mantra, helping Big O speak with clarity, consistency, and swagger
✔ Drove measurable impact, including a 10.8% increase in tire sales and 7.8% overall growth