McDonald’s:
Let's Play This Game
To launch McDonald’s biggest Monopoly campaign to date, we created a national push featuring :30 TV, online videos, and pre-roll — all directed by the legendary Joe Pytka. With A-list talent on screen and major prizes up for grabs, the excitement kicked in before the cameras even stopped rolling.
The result? A media frenzy, a social splash, and a campaign worthy of the Golden Arches.
It's not often that you get to work on a project that has the Chicago Tribune and other media outlets talking before production even wraps. The launch also made a huge splash in social media.
Big prizes. Big names. Big buzz. This wasn’t just a campaign, it was a star-studded event.
Key Takeaways
✔ Helped concept and write McDonald’s biggest Monopoly campaign to date, spanning TV, digital, and pre-roll
✔ Worked with legendary director Joe Pytka to bring high-energy spots to life with cinematic flair
✔ Delivered a cross-platform campaign that lived up to the Golden Arches' larger-than-life legacy