Clif Bar:
Humble Beginnings
Venus Williams and the young athletes at Harlem Junior Tennis and Education Program share the same spirit of humble beginnings. That’s why Clif Bar teamed up with both for Let’s Move the World — a campaign celebrating resilience, possibility, and the power of movement. I helped bring that story to life through a brand video rooted in authenticity, energy, and purpose. Because behind every great athlete — and every great brand — there’s a journey worth telling.
A story about potential, purpose, and how far we can go when we move together.
Key Takeaways
✔ Collaborated as part of a lean 3-person creative team, shaping the story from concept through final cut
✔ Turned a tagline into a narrative, helping evolve "Let’s Move the World" from campaign line to lived message
✔ Brought brand purpose to the forefront through emotionally grounded storytelling and authentic voice