Fresh Step:
Garfield Takeover
Fresh Step Homepage Module
What happens when America’s favorite cat teams up with America’s top litter? You get the best thing since sliced lasagna.
To amplify Fresh Step’s first-of-its-kind partnership with Garfield and drive excitement around its limited-edition litter box, we handed the brand’s website and social channels over to the OG himself — the Original Garfield.
Campaign Landing Page
Garfield took over Fresh Step’s Instagram for a monthlong campaign, flooding the feed with orange — and attitude.
Key Takeaways
✔ Helped launch Fresh Step’s first-ever character partnership with Garfield through bold, brand-led storytelling
✔ Wrote social and web copy in Garfield’s unmistakable voice to drive engagement and showcase the limited-edition litter box
✔ Turned a product launch into a cultural moment by giving the OG cat full control of the brand’s tone, look, and attitude