Mezzetta Peppers:
Crunchy Crunchy

To earn Mezzetta’s iconic Red Cap, a pepper can’t just be crunchy — it has to be crunchy crunchy. I partnered with Mezzetta’s in-house Creative Director to launch their first-ever product campaign, writing two connected TV spots that introduced the world to the irresistible snap of Mezzetta peppers. The work brought bite, personality, and a fresh take on what it means to love your sandwich toppings a little too much.

We brought the “Crunchy Crunchy” to life on social with a series of Instagram videos, showing how Mezzetta peppers can transform everyday meals into something bold and unforgettable.

“Crunchy Crunchy” became more than a descriptor. It became a brand attitude.

Key Takeaways

✔ Wrote two connected TV spots for Mezzetta’s first national product campaign
✔ Helped define a craveable, confident tone rooted in product truth
✔ Partnered with internal teams to elevate a legacy brand with a fresh, modern voice